welcome to good as gold coffee!

We are a family owned specialty coffee roaster and coffee service of over 50 years. Whether you are here to experience our large selection of freshly air-roasted coffees at home or learn about our coffee service programs for your restaurant, cafe or office, we're here for you!

- The Good as Gold Family

Our Story

new to good as gold!

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YOUR COFFEE SERVICE, FROM THE HEART OF MASS.

Our approach to coffee service goes one step further than your standard wholesale coffee provider. We combine our proprietary air-roasting technology with a great selection of coffees, the right equipment and complimentary support products that all together bring to life a truly unique experience. Whether you’re in the early stages of a project or are looking to elevate an existing coffee setup, we will help you develop a program that will brew you away! Good As Gold is located in Worcester, Massachusetts. While our coffee services extend to Boston, Springfield, and Providence metros, we have the ability to ship nationwide.

For your office For your restaurant/cafe

air-roasting

As a coffee roaster, we consider it our mission to unlock each bean’s full potential; to tap the essence of flavor, richness, and aroma buried within. To achieve that end, we investigated roasting technologies and identified air roasting — a process utilized by only 1% of today’s roasters — as a proven method that results in the most exceptional and reliable coffee experience. We’re delighted to share our custom air-roaster technology and expertise with you. We source our beans from some of the world’s greatest coffee growing regions. Roasting them on a fluid bed air-roaster then unleashes the intricate, complex flavors and brilliant aromas. We aim to give justice to the land, the farmer and offer the ultimate experience for the coffee enthusiast.

More On air roasting

our beans

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Happy Customer

Maria R.

Small business large enough to handle complex orders for an office full of diverse coffee and tea drinkers! We always get our questions answered, the deliveries come with a smile and the samples have led me to discover a few new favorites. Exactly what you want in a vendor, and they are a local family-run and woman-owned. Highly recommend!

Happy Customer

Greg B.

Good As Gold Coffee is my favorite coffee. Air roasting keeps the beans from having a bitter, burned flavor. The flavors are amazing and the taste of the coffee is always fresh! Orders are shipped very timely and arrive in a few days.

Happy Customer

Rich C.

Our cafe has ben thrilled with our experience with Good as Gold Coffee. We own Root and Press, a cafe in Worcester MA. We met hte Goldman family in late-April, 2019 for opening in May 2019. They helped us set up our whole operation, from the temperature of the water to the proper grind and weight of our brew. Customer service for any technical issues are always dealt with quickly and efficiently. Delivery times are consistent. From a customer standpoint, we have had nothing but rave reviews on our coffee. We use 4 beans, all of which are very consistent. People love our espresso (Espresso Blend) and drip coffee (Tanzania Peaberry). Our customers have on complaints, and neither do we!

Happy Customer

Barbara W.

Ordered this as a Christmas gift for my parents. It was a hit! Brought back great memories of vacations in Jamaica and enjoying Blue Mountain coffee every morning! Easy ordering and quick shipping. Highly recommend. 

Happy Customer

Katrina Y.

I recently discovered this company online, and they carry my favorite teas! I was impressed with how easy it was to order and how quickly my shipment arrived! I'll definitely be ordering again!

Happy Customer

King's Red Painting

I make espresso every day with my Breville for an iced latte to start my day. I tried the Good as Gold Tanzania Peaberry this week and I am hooked. The coffee is so smooth and has a naturally sweet taste to it. I just ordered a 5lb bag for myself and I ordered another bag for one of my good friends to try. I highly recommend this coffee. The delivery was speedy, the coffee is top notch, the bags look nice and the price is equal to that of any name brand coffee you might buy at the store for a lesser coffee drinking experience. 

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